The Status Symbol of Fast Food In Brazil

fast-food

Fast food in Brazil is considered a sign of success. Fast food in Brazil costs approximately 2x as much as it does in the developed world. Fast food corporations view China, Brazil, and India as emerging markets but the way in which these markets have responded to the introduction of fast food is very different. Whilst the general public of all industrialized countries are aware that fast food is bad for health and therefore should not be consumed often, subsequently being viewed as a product which is consumed predominantly by the poor, this viewpoint is completely flipped and skewed in Brazil as Brazilians know that fast food is bad for their health, but participating in the eating of fast food is regarded as a status symbol, something that only wealthy and affluent members of society can participate in and enjoy. It’s a smaller, lighter version of what owning an iPhone or high end brand name clothing is in the industrialized world

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