The Myth of Betty Crocker

Betty-Crocker

Betty Crocker is not a real person, rather she, or perhaps it, is a corporate name. The name Betty was thought to be sweet, kind, and gentle, and the last name Crocker was taken from an executive of the General Mills company. Betty Crocker was created as an advertising campaign but was promoted as a real woman. General Mills hired hoards of women to answer telephone calls posing as Betty Crocker and even had the same group of executives sign her name to ensure the signature remained consistent. The first product Betty Crocker released was a soup mix in 1941, 4 years prior to the iconic Betty Crocker cake mix which made the brand so recognizable

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