The Worlds First Ride Sharing Program

Witte-Fietsenplan-Amsterdamn-Netherlands

The Dutch love of the bicycle lead to the advent of the first bicycle sharing program in 1965 which was started by John Lennon and Yoko Ono who brought attention to the fact that Luud Schimmelpennink (pronounced “lewd shim-el-pen-ick”) who purchased a bike, painted it all white, and then left it in the middle of Amsterdam for anyone who wanted to ride it, with the expectation that they would return it. Eventually, more and more white bicycles were found around the city of Amsterdam for users to pick up and use and then leave for somebody else to enjoy once they had reached their destination

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