The Reason French Fashion Designer Coco Chanel Chose the Number 5 for her No. 5 Perfume, Chanel No. 5 Being the Most Expensive Perfume in the World During the Era, and Chanel’s Little Black Dress

Gabriel “Coco” Chanel released Chanel No. 5 in 1923, named specifically for her lucky number. Chanel No. 5 was the most expensive perfume in the world at that time. In 1926 Chanel released her “little black dress”, an outfit which American Vogue predicted to become a uniform for all women of taste...

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