Nobody quite knows why people choose to affiliate themselves with certain brands. Bill Burnbach, considered the Picasso of advertising by some, famous said “you don’t persuade people by the intellect, you do it through the passions, that’s what does it”. There is a famous statement in advertising which states “50% of advertising is wasted, I just don’t know which half”. The first advertisement data collection was performed during the 1950’s in which people would physically go door to door asking...
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