The shipping line Cunard’s motto was “safety, speed, and luxury” and the shipping line White Star’s motto was “safety and luxury”. Cunard has the record breaking Lusitania and Mauretania which were the Concord ships of the early 20th century. Europeans wanting to reach the United States of America fast traveled by Cunard not White Star. White Star introduced a higher level of luxury directed at the wealthiest 2% of society but also offered cost effective tickets in steerage aimed at the lower cl...
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