Large technology corporations have the ability to analyze potential competitors and acquire them before they have a chance to compete. This is detrimental to consumers as it eliminates competition in the marketplace. Facebook has acquired more then 75 companies (e.g. WhatsApp, Instagram, Lightbox etc. ), Amazon has acquired more than 100 (e.g. Audible, Whole Foods, Ring etc.), and Alphabet, the umbrella organization which owns Google, has acquired more than 200 (e.g. Picasa, YouTube, Songza etc.). In 2010 and 2011, these technology juggernauts were acquiring competition at a rate of more than 1 company per week