The Myth of Betty Crocker

Betty-Crocker

Betty Crocker is not a real person, rather she, or perhaps it, is a corporate name. The name Betty was thought to be sweet, kind, and gentle, and the last name Crocker was taken from an executive of the General Mills company. Betty Crocker was created as an advertising campaign but was promoted as a real woman. General Mills hired hoards of women to answer telephone calls posing as Betty Crocker and even had the same group of executives sign her name to ensure the signature remained consistent. The first product Betty Crocker released was a soup mix in 1941, 4 years prior to the iconic Betty Crocker cake mix which made the brand so recognizable

The National Security System of Dubai

Dubai

Dubai has one of the most sophisticated surveillance states in the world. It is incredibly difficult to bypass Dubai intelligence, which Dubai promotes as a positive aspect of its government. The Arab Spring of 2011 gave way to multiple riots and protests across the Middle East which is why monitoring and security have become especially tight within the past decade. Social media and smartphones played a pivotal role in the uprising of the public across the Islamic world which is why Dubai has stepped up its surveillance measures. Dubai’s surveillance system is an ecosystem entitled “Falcon Eye”, a nod to the importance of falconry within Arab culture, a sophisticated network with software which tracks the movement of a person from the moment they leave their home until the moment they return. Camera surveillance is not the only method used however as the Dubai government has openly admitted to the tracking and monitoring of smartphones as well as to sending state agents to follow individuals like journalists via motorized vehicle and upon foot when a person is deemed to possibly cause a threat to the states national security. The reason this activity is not hidden from the public is because the Dubai government wants citizens and foreigners to know that they actively engage in the monitoring of what people do when within its borders. Dubai started spending millions of dollars in 2011 on state of the art Israeli spyware which had the ability to infect smartphones and turn them into portable surveillance devices as they are almost always with the person who is being spied upon. In the past decade, as of 2019, the United Arab Emirates has made strides in opening up communication and relationships with law enforcement and governments located near the Indian Ocean. This allows the reach of the Dubai government to effectively be international, much the same way that the U.S. has international diplomatic links with many other democracies around the world

One of the Key Factors Behind the Rise of the U.S. as a World Super Power

U.S.-patent

The U.S. went from being an experiment in democracy and a colonial backwater during the 18th century, to the most technologically advanced and industrialized country in the world in the 20th century, with this incredible transformation occurring because of those who founded the country and their understanding that the U.S. could not farm its way to wealth, with innovation being encouraged and promoted. Because of this simple yet novel idea, ordinary people suddenly had the opportunity to invent and make life easier for society at large, and were incentivized to profit from these ideas because of patent protection. The Americans developed a system in which new ideas were sought after because they were profitable which is a much more powerful motivational factor than prestige alone or the will and desire to help the greater collective of civilization. It’s not that the U.S. population is more creative than other nations, rather it is because the U.S. government actively decided to back and support those who pursued invention by providing them with a high probability to a path of moderate to substantial fortune. Protecting invention is single handedly one of the most important and influential ideas which has ever developed within the U.S., and even during the modern era, counties which fail to inspire innovation and protect it from theft and exploitation, continue to play catch up with industrialized nations who do reward and promote innovation

The Origin of Film Scores and the Drama They Add to Cinema

Hans-Zimmer

In the early days of film, soundtracks were implemented to cover up the noise of the film protector as it played film. As time progressed however, movie scores became more and more crucial to the pacing, tensing, and emotion of films (e.g. 1997’s Titanic with Celine Dion singing The Heart Does Go On). Max Steiner’s score for King Kong in 1933 was a watershed moment for cinema as it introduced orchestral music into film for the first time. King Kong demonstrated for the first time that music could be leveraged to add drama or comedy to a scene

The Role of Dabbawalas in Indian Society

Indian-dabbawala

Indian railways are unique in that they have what are referred to as “dabbawalas” which means “lunch box men” in Hindi as the term “dabba” means “box” or in this case “lunch box” in Hindi and the term “wala” means “man” in Hindi. These dabbawalas deliver food which has been cooked by the loved ones of the people who are eating it (e.g. spouse who cooks food while their significant other commutes to work. The first spouse has that food delivered to second spouse so that it is hot and ready to eat after having started the work day). This system works extraordinarily well as holding a bag while traveling upon any Indian train is nearly impossible due to the volume of people who use the railway each day. There are 5000 dabbawalas in Mumbai, India and this collective makes an astounding 200,000 deliveries per day, equating to each member of the group making an average of 40 deliveries each. Each dabbawala carries approximately 145 lbs. of food daily. The system is actually quiet elegant as some members pick up food, some members commute on trains with food, some members travel by bike or other vehicle with food, and all members typically share responsibility in that they trade meals if they run across a partner who is traveling the direction in which they need to go. This helps boost efficiency and allows for more income to be generated than if these individuals decided to work solo. Food is often marked with specialized code words so that dabbawalas know where something came from and where it is intended to be. Food is typically prepared by a clients wife, mother, or sister, but as India is changing and more women enter the workforce, shifts in who fills which role are beginning to emerge. Those who do not have a significant other at home who is available to cook for them will often have food prepared by restaurants or hotels and delivered via dabbawala. It typically costs 550 Indian Rupees ($7.75) per month which is affordable and within reach for most Indian citizens as even lower income members of society like dabbawalas earn 13,700 Indian Rupees ($192.00) per month. This system continues to flourish even as India moves into the 21st century with modern fast food and traditional restaurant establishments available to most people, as the cost is generally lower than eating out and the quality of the food is virtually always healthier. This is one of many reasons as to why leaders within this sector of business believe that the continued vitality of the industry will continue to last into the foreseeable future