The Myth of Betty Crocker

Betty-Crocker

Betty Crocker is not a real person, rather she, or perhaps it, is a corporate name. The name Betty was thought to be sweet, kind, and gentle, and the last name Crocker was taken from an executive of the General Mills company. Betty Crocker was created as an advertising campaign but was promoted as a real woman. General Mills hired hoards of women to answer telephone calls posing as Betty Crocker and even had the same group of executives sign her name to ensure the signature remained consistent. The first product Betty Crocker released was a soup mix in 1941, 4 years prior to the iconic Betty Crocker cake mix which made the brand so recognizable

Prince Charles’ Environmentally Friendly Vehicles

Prince-Phillip-Aston-Martin-Volante

Prince Charles owns an Aston Martin Volante which has been retrofitted to run upon surplus British white wine and whey. Charles received the vehicle when he was 21 and requested that engineers find a more sustainable fuel source for its engine because of his initiative to address climate change and the issues facing humanity before the 21st century. The engineers who worked upon the project felt that the task was insurmountable during the beginning of their research however after having successfully built such an engine, it is now accepted that the retrofitted engine actually runs better with more power upon white wine and whey than it does upon petrol, and as an added bonus feature, Charles has proclaimed that he thoroughly enjoys the delicious scent of the vehicle as it runs. Charles also had his royal train retrofitted to run upon cooking oil, another task which was successfully completed so that Charles can use the train half a dozen times per year

The Role of Dabbawalas in Indian Society

Indian-dabbawala

Indian railways are unique in that they have what are referred to as “dabbawalas” which means “lunch box men” in Hindi as the term “dabba” means “box” or in this case “lunch box” in Hindi and the term “wala” means “man” in Hindi. These dabbawalas deliver food which has been cooked by the loved ones of the people who are eating it (e.g. spouse who cooks food while their significant other commutes to work. The first spouse has that food delivered to second spouse so that it is hot and ready to eat after having started the work day). This system works extraordinarily well as holding a bag while traveling upon any Indian train is nearly impossible due to the volume of people who use the railway each day. There are 5000 dabbawalas in Mumbai, India and this collective makes an astounding 200,000 deliveries per day, equating to each member of the group making an average of 40 deliveries each. Each dabbawala carries approximately 145 lbs. of food daily. The system is actually quiet elegant as some members pick up food, some members commute on trains with food, some members travel by bike or other vehicle with food, and all members typically share responsibility in that they trade meals if they run across a partner who is traveling the direction in which they need to go. This helps boost efficiency and allows for more income to be generated than if these individuals decided to work solo. Food is often marked with specialized code words so that dabbawalas know where something came from and where it is intended to be. Food is typically prepared by a clients wife, mother, or sister, but as India is changing and more women enter the workforce, shifts in who fills which role are beginning to emerge. Those who do not have a significant other at home who is available to cook for them will often have food prepared by restaurants or hotels and delivered via dabbawala. It typically costs 550 Indian Rupees ($7.75) per month which is affordable and within reach for most Indian citizens as even lower income members of society like dabbawalas earn 13,700 Indian Rupees ($192.00) per month. This system continues to flourish even as India moves into the 21st century with modern fast food and traditional restaurant establishments available to most people, as the cost is generally lower than eating out and the quality of the food is virtually always healthier. This is one of many reasons as to why leaders within this sector of business believe that the continued vitality of the industry will continue to last into the foreseeable future

The Etymology of Guatemala and Traditional Guatemalan Fishing Techniques

Guatemala

The term “Guatemala” comes from the Nahuatl term “Cuauhtēmallān” which means “place of many trees”, a derivative of the K’iche’ Mayan language term for “many trees”. In Guatemala, those who fish commonly do so by using a technique not seen in many other places. People who fish slap the water with the horizontal edge of their machete to stun fish who are swimming nearby. Once stunned, the fish is caught and brought out of the water so that it can be cleaned and consumed

Weight Loss During Periods of Starvation or Fasting

bariatric-surgery-intention

1 in 210 obese men and 1 in 124 obese women will lose weight following restrictive caloric diets. That is a failure rate of 99.5% for men and 99.2% for women. These values are even lower for those suffering from morbid obesity. Studies have demonstrated that 4 days of continuous fasting does not drop basal metabolic rates, rather it increases metabolic rate by approximately 12%. This mechanism is purposely designed by evolution because a metabolism which slows down greatly due to gaps in finding food, would cause lethargy and eventually death to the organism. Animals are programmed to increase metabolic rates during periods of starvation as a way to ensure the body continues to forage and hunt for food. Whilst fasted, the human body first burns glycogen found within the liver, then moves to body fat and muscle, and then finally more essential parts of the body like tissues and organs when all other resources have been exhausted. Fasting increases weight loss by 6x in comparison to caloric restriction

The Connection Between Parrot Fish and Sand

beach-sand

On some beach islands in the Maldives, as much as 70% of all sand comes from the excrement of parrot fish. Parrot fish primarily consume coral which is composed of calcium carbonate and causes their excrement to become white sand. A single parrot fish can eat enough coral to expel 1 tonne of sand within a single year