Advertising Magnate Tim Bell, the Politicians He Helped Build, and the Governments He Helped Destroy
Anthony Ambrosius Aurelius
“Lord Tim Bell ventured into the marketing and public relations industry by chance, when his mother told him to find work and he looked for work in sales as this was the only thing in life which he naturally gravitated toward.
Charles Saatchi (pronounced “saw-chee”), who Bell admired from his Pregnant Man advertisement which depicted a pregnant man and advocated for contraception, called Bell and asked him if he wanted to help start Saatchi & Saatchi, a company which grew to become a global communications and advertising agency network with 114 offices in 76 countries, started by brothers Charles and Maurice Saatchi. Saatchi & Saatchi became the largest advertising agency in the world during its height due to the fact that the company understood the importance of brand reinforcement.
Bell was viewed as the ampersand in this company, a third party in between and independent of the Saatchi brothers, who had a destructive sibling rivalry. Bell acted as the consigliere of this relationship and subsequent company.
Bell invented the concept of sleeping in the office, with many of his employees having sleeping bags kept in their office so that employees could stay up all night and pitch virtually any idea which came to light during conversation.
Bell states he was attracted to advertising and marketing because it was an entrepreneurial skill set.
Advertising sets out with a singular goal, to persuade a person to purchase one brand instead of another. The work done in advertising has allowed for the progress and development of the strategic communication available during the modern day (e.g. social media).
Bell’s father, who was Irish, believed in the Blarney Stone and other folklore mythology of European lineage, and because of this he strangely believed that touching the hunch of a person”