The nucleus accumbens tells the brain that something is pleasurable. In the 1950's, scientists implanted electrodes into the nucleus accumbens of lab rats which have a surge of dopamine every time the rats pushed a button. The lab rats lost all interest in everything except the pushing of the button which triggered their dopamine synthesis. Withdrawal symptoms make addictions ever more challenging as it's no longer simply about getting more of the good feeling produced or associated with some ac...
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