The North American and UK children’s toy market is worth $700,000,000,000 ($700 billion) per year. By the age of 10, children can identify up to 400 different brands, so it is crucial to companies who produce children’s products, to target children at a very young age. Children identify with characters by the age of 2 and as they grow they develop a like or dislike towards characters because of their personalities and less that they see themselves as that character (eg. young children liking a D...
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