Fast food in Brazil is considered a sign of success. All fast food in Brazil costs approximately 2x as much as it does in the developed world. Fast food companies see China, Brazil, and India as emerging markets but the way those markets have responded is very different. Whilst all industrialized countries are aware that fast food is bad for health and should not be consumed often, we see fast food as a food which is consumed predominantly by the poor. This viewpoint is completely flipped and sk...
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