The Kraft Singles and Kraft Slices product lineup Kraft is renowned for are not entirely comprised of cheese. For this reason, Kraft cannot use the term “cheese” upon the product label within North America which is why these products are typically labeled as “Kraft Singles” or “Kraft Slices”. This is also the reason why Kraft Singles and Kraft Slices often display the phrase “pasteurized prepared cheese product” which is due to the fact that cheese within the North America must contain 51% cheese to be legally considered cheese and Kraft falls short of this threshold with these particular products