The Caveman Principle: The Concept of the “Caveman Principle”, the Reason Human Beings Prefer Tangible Objects, and the the Caveman Principle Being the Reason Intangible Industry Did Not Replace Tangible Industry

The Caveman Principle states that human beings have not changed in their thinking since the dawn of Homo Sapiens in Africa 100,000 years ago. Human beings are physically indistinguishable from their ancestors and the theory predicts that the thought processes are no different. Human beings prefer paper copies as opposed to online backups, and live theater or concerts as opposed to movies and recorded music. Human beings innately desire to see their kill rather than tell stories about the one tha...

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