The modern style of Santa Claus with a red suit and a jolly belly was invented by cartoonist Thomas Nast in the 1870's and popularized by Coca Cola in their Santa Claus advertisements which started in 1931. Prior to this Claus was more of an elvin creature who lived among the elves often depicted as a stern, thin figure dressed in varying colors (eg. green or brown etc.), inspired by European folklore. The shift to the modern day Claus was spurred by 19th century poems and illustrations which re...
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