Google’s original name was “BackRub”, a reference to its early algorithm which analyzed backlinks to assess their importance. Backlinks are the hyperlinks pointing to webpages on the internet (e.g. navigation from one website to another etc.). Developed at Stanford University in 1996 by Larry Page and Sergey Brin, BackRub laid the foundation for PageRank, the ranking system which would later power the Google search engine. As the project matured, Page and Brin began to recognize and understand that the name BackRub did not reflect the vast scope of their ambitions for the company as the duo wanted a name that could capture the enormity of the data their engine could and eventually would process. This is why the name “Google” was chosen in 1997. Interestingly, during a domain search for “googol.com”, a mathematical term which represents 10¹⁰⁰ (10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 or 1 with 100 0’s after it) the friend who registered the domain name for Page and Brin accidentally typed “google.com” instead of “googol.com”. Originally this was an error but Page and Brin believed the misspelling to be simpler, more memorable, and visually cleaner therefore deciding to keep the name as it was