Facial structure is incredibly important in South Korea and professionals are available who specialize physiognomy, the practice of reading facial features the same way palm readers read the lines of the palm to determine ones supposed fortune (e.g. the forehead supposedly represents luck, up to the age of 30, as well as a person’s parents luck and the nose represents oneself in their entirety and can also be indicative of wealth). The facial reading process is a pseudoscience similar to phrenology of the 19th century. The practice of facial queue reading is actually quite commonplace with top employers like Samsung, LG, and Kia using facial reading experts to help decide who the company should hire for various positions. The body is also accounted for in this reading, but on a much smaller scale. Facial readers claim to be able to predict and decode a persons fortune, career, and wealth, not only for the person being examined, but also of their parents. This process is referred to in Korean as “gwansang”